Elder abuse is a silent crisis—and it happens far more often than many people think.
According to the World Health Organisation, 1 in 6 people aged 60 and older have experienced some form of abuse in community settings in the past year. In care institutions, the situation is even more troubling—2 in 3 care staff report having committed abuse themselves.
And as the global population continues to age, the issue is only set to grow. The number of people aged 60 and over is projected to almost double—rising from 900 million in 2015 to nearly 2 billion by 2050.
That’s why World Elder Abuse Awareness Day, observed every year on 15 June, matters so deeply. It’s a time to highlight this critical issue, speak out for vulnerable older people, and ensure every elder is treated with the respect, care, and dignity they deserve.
What Is World Elder Abuse Awareness Day?
Established in 2006 by the International Network for the Prevention of Elder Abuse and the World Health Organisation, this annual observance is dedicated to shining a light on the abuse, neglect, and mistreatment of older people around the world.
Through education, awareness, and compassion, we can help protect older people and build a more supportive society for everyone.
When Is World Elder Abuse Awareness Day?
World Elder Abuse Awareness Day is held on 15 June each year.
In 2025, it falls on a Sunday.
What Is Elder Abuse and What Counts as Abuse?
What Does Abuse Mean?
Abuse refers to harmful, improper, or cruel treatment of a person.
In the case of older people, this includes any act—or failure to act—that causes harm or distress to their physical, emotional, or financial well-being.
Abuse is not always physical. It can be emotional, psychological, financial, or sexual—and often occurs behind closed doors.
What Is Neglect?
Neglect happens when basic care needs are not met—whether that’s failing to provide food, water, shelter, medication, or hygiene.
Older people can also experience self-neglect, where they are unable or unwilling to look after themselves. This might involve not eating properly, ignoring medical issues, or living in unsafe or unsanitary conditions.
Signs to Look Out For—Recognising Elder Abuse
Physical Abuse
- Bruises, cuts, burns, or fractures
- Flinching or withdrawing from touch
- Fear of certain people or situations
- Avoiding medical appointments or being vague about injuries
Financial Abuse
- Unexplained financial issues or unpaid bills
- Unusual bank activity or large withdrawals
- Possessions going missing
- Changes to wills or financial documents
Emotional or Psychological Abuse
- Withdrawal from family or friends
- Sudden changes in personality or mood
- Appearing anxious, fearful, or unusually passive
- Hesitance to speak freely around certain people
Sexual Abuse
- Bruising in private areas
- Unexplained infections or injuries
- Fearfulness during bathing or toileting
- Reluctance to be alone with a caregiver
Neglect or Self-Neglect
- Malnutrition or dehydration
- Dirty clothing or poor hygiene
- Untreated medical issues
- Unsafe home environment or lack of necessary aids
Can Elder Abuse Be Prevented?
Yes. While abuse is never the victim’s fault, there are meaningful steps we can take to help prevent it—and protect the people we love.
World Elder Abuse Awareness Day—6 Ways to Help Prevent Elder Abuse
1. Keep Older People Socially Connected
Staying active and engaged supports better mental health and reduces the risk of abuse. Encourage your loved ones to participate in community life—whether that’s joining a group activity, attending local events, or simply keeping in touch with friends and family. A full calendar isn’t necessary; even small social moments can make a big difference.
2. Carefully Choose Caregivers and Care Settings
Whether care is provided at home or in a facility, choosing the right support makes all the difference. Look for compassionate carers with strong references, and keep an eye on how staff interact with residents. If care is shared among family or friends, dividing responsibilities can help prevent burnout and reduce tension—both key to ensuring safe and respectful care.
3. Maintain Regular Contact and Open Conversations
Frequent chats—by phone, video call, or in person—help you stay in tune with your loved one’s well-being. Consistent contact allows you to spot subtle changes in behaviour, mood, or appearance. Most importantly, it opens the door to honest conversations. Let your loved one know they can speak freely, and that you’ll listen with care and without judgement.
4. Raise Awareness About Scams and Financial Exploitation
Older people are frequently targeted by financial scams. Help your loved ones recognise warning signs—unexpected calls, pressure to act quickly, or requests for personal information—and remind them to always check before responding to anything suspicious. Supporting them in managing their finances or reviewing statements together can offer reassurance and prevent exploitation.
5. Promote Independence and Personal Choice
Independence plays a powerful role in protecting self-esteem and well-being. Empower your loved one to make decisions about their routine, meals, activities, and finances. Even small choices can help them feel more in control. Practical aids—like an Acorn stairlift, handrails, or other home adaptations—can further support autonomy while improving safety.
6. Encourage Participation in Peer Support Networks
Support groups and community circles offer more than companionship—they provide a safe space for older people to share, learn, and speak out. Whether it’s a hobby club, a weekly coffee morning, or a local seniors’ group, these gatherings build confidence and trust. Staying connected with peers makes it easier to recognise and report concerns if they arise.
What to Do If You Suspect Elder Abuse
If you’re worried someone you care about may be experiencing abuse—either now or in the past—it’s important to take action.
Depending on the situation, you can:
- Contact your local council’s Adult Social Services team
- Speak with a trusted GP or healthcare professional
- Call a free helpline for advice and support
- In urgent situations, contact the police immediately
It’s also vital to support the emotional and physical recovery of anyone affected. This may involve seeking medical care, counselling, or simply being present as a trusted ally during the healing process.
Here are additional resources to help you report elder abuse and get the support you and your loved one need:
Adult Social Services at your local council
Your GP or other NHS health providers
Domestic Abuse helpline 0808 2000 247
Hourglass helpline: 0808 808 8141
The Police - You can call the local police on the 101 non-emergency number or call 999 immediately in an emergency
Pharmacies – ask staff for ‘ANI’ and they can provide immediate help.
Call the Age UK Advice Line 0800 678 1174 if you are concerned about abuse.